Diamond Naturals vs. Purina: Which Dog Food Is Better?
When comparing dog foods, the question of whether Diamond Naturals is better than Purina often arises among pet parents. Both brands are well-known and occupy significant market share, but they cater to slightly different priorities when it comes to ingredients, pricing, and nutritional philosophy. In this article, we’ll explore the key differences and similarities between these two pet food brands to help you determine which may be better for your dog.
Overview of Diamond Naturals
- Produced by: Diamond Pet Foods (family-owned since 1970)
- Focus: Holistically formulated with superfoods, probiotics, and whole grains
- Protein Sources: Cage-free chicken, pasture-raised lamb, beef, real salmon
- Animal Ingredients: Typically over 50% in dry formulas
Diamond Naturals emphasizes a natural approach with high-quality meat-based proteins and nutrient-dense carbohydrate sources like whole grain brown rice, barley, and sorghum. These formulas support overall wellness while offering moderate pricing for budget-conscious pet owners.
Overview of Purina
- Produced by: Nestlé Purina PetCare (a global corporation)
- Focus: Backed by veterinary research and clinical testing
- Popular Lines: Purina Pro Plan, Purina ONE, Purina Dog Chow
- Research-Based: Extensive feeding trials and AAFCO compliance
Purina appeals to pet owners seeking science-driven formulations, with many of their products recommended by veterinarians due to thorough development and quality control procedures.
Ingredient Quality and Transparency
Diamond Naturals uses whole food ingredients such as:
- Kale
- Blueberries
- Chia seeds
- Spinach
- Salmon oil (DHA source)
In contrast, Purina focuses on **targeted nutrients**, with formulas often tailored for specific conditions or breeds, using ingredients selected based on scientific research rather than a holistic or 'natural' ethos.
Nutritional Profile Comparison
For example, Diamond Naturals’ All Life Stages Chicken & Rice formula contains:
- Protein: 26% min
- Fat: 16% min
- Carbohydrates: 42% estimated
- Fiber: 2.5% max
Purina Pro Plan formulas vary widely, but often feature similar or higher protein and fat levels, especially in performance or active dog blends.
Health Benefits and Outcomes
Dog owners report a range of benefits from Diamond Naturals, such as:
- Glossier coat and reduced itching
- Firm, consistent stools
- More energy and improved weight maintenance
- Affordability for multi-dog households
Purina, particularly the Pro Plan range, also earns praise for:
- Tailored options for allergies, sensitive stomachs, and weight control
- Endorsements and recommendations from vets
- Veterinary-specific lines for medical conditions
Feeding Trials and Veterinary Support
One major contrast is that Purina conducts extensive clinical feeding trials and partners with veterinary professionals in product development, making it a more scientifically vetted choice. While Diamond Naturals follows AAFCO standards and performs limited feeding trials, it lacks a full veterinary-backed R&D approach.
Price and Availability
- Diamond Naturals: Moderately priced with holistic appeal
- Purina: Wide price range depending on line (e.g., Dog Chow vs. Pro Plan)
Both brands are easily accessible online and in major retail chains globally.
Potential Drawbacks
For Diamond Naturals:
- Some dogs may experience digestive upset during transition
- Limited research support compared to Purina
- Past recalls (most notably in 2012–2013)
For Purina:
- Some formulas contain by-products or artificial additives
- Higher-end lines like Pro Plan can be expensive
Conclusion: Which Is Better?
The better choice between Diamond Naturals and Purina depends on what you're prioritizing:
- Choose Diamond Naturals if you prefer:
- Whole food ingredients and superfoods
- Grain-inclusive recipes with probiotics
- Good value for multi-dog households
- Choose Purina if you want:
- Veterinary-tested formulas
- Targeted health support
- Credibility through clinical studies
In summary, both brands offer solid nutrition, but for dogs with health issues or dietary sensitivities, Purina's clinical edge may be valuable. For natural, grain-inclusive nutrition at a moderate cost, Diamond Naturals is a commendable alternative.





