Background
  1. Home
  2. News
  3. FAQ
  4. Why did Chewy stop selling Fromm?

Why did Chewy stop selling Fromm?

Chewy stopped selling Fromm because Fromm chose to maintain its independent distribution model and did not agree with Chewy's acquisition by PetSmart, preferring to support local pet retailers.

Why Did Chewy Stop Selling Fromm Dog Food?

Many dog owners dedicated to quality nutrition have noticed the absence of Fromm Family Foods on Chewy.com. This has led to an important question in pet-loving communities: Why did Chewy stop selling Fromm? The answer is rooted in business philosophy, brand alignment, and Fromm’s strong commitment to independent retail channels.

The Background: Chewy and PetSmart

In 2017, Chewy.com, originally known for its wide range of pet supplies and excellent customer service, was acquired by national retail chain PetSmart. Although Chewy continued to operate independently, the acquisition raised concerns among smaller, independent pet food manufacturers.

Fromm's Distribution Philosophy

Fromm Family Foods is a fifth-generation, family-owned company based in Wisconsin. The brand has a longstanding policy of distributing their products through independent pet retailers. This practice was based on:

  • Maintaining quality relationships with local business owners.
  • Ensuring consumer education through knowledgeable staff.
  • Supporting small pet-centric businesses that align with their values.

When Chewy was acquired by PetSmart, Fromm viewed the change as a shift away from these principles. As a result, they decided to discontinue their partnership with Chewy to preserve their brand identity and distribution strategy.

Why Fromm’s Decision Makes Sense

Fromm’s decision may seem inconvenient for consumers used to the broad availability Chewy offers, but it aligns with their values of transparency, control, and quality. Here are several reasons this move supports their mission:

  1. Quality Control: Selling through known and vetted retailers allows Fromm to maintain tighter control over product handling and freshness.
  2. Customer Education: Staff at independent retailers often have better training and time to guide buyers to the right product for their pets.
  3. Brand Loyalty: Supporting brick-and-mortar stores helps communities and fosters brand loyalty among pet lovers.

How This Affects Pet Owners and Buyers

Although Fromm products are no longer available on Chewy, they can still be easily found through:

  • Independent Pet Stores: Most local specialty shops carry Fromm lines.
  • Veterinary Offices: Some vets also stock and recommend Fromm.
  • Other Online Retailers: Fromm-authorized online shops support their quality standards.

Consumers looking for Fromm’s ranges, including their classic, grain-inclusive, and grain-free formulas, can use the store locator on Fromm’s official website to find a nearby authorized retailer.

Impact of Fromm's Choice on the Pet Food Industry

Fromm's move underscores a broader trend of premium pet food brands choosing selective distribution. Their choice to distance themselves from mass-market platforms like Chewy post-acquisition reflects:

  • Brand Independence: Avoiding association with corporate chains to maintain artisanal appeal.
  • Market Positioning: Viewing themselves as premium or boutique offerings.
  • Consumer Trust: Delivering consistent quality and ingredient integrity.

Fromm’s Continued Popularity

Despite their absence from Chewy, Fromm remains widely respected for products such as their Adult Gold Dry Dog Food. Ingredients include a blend of chicken, duck, lamb, whole grains, fruits, and vegetables, all prepared in Fromm-owned facilities with strict quality control.

Fromm is especially praised for:

  • Skin and coat improvement due to omega-rich ingredients like salmon oil.
  • Digestive support through probiotics and whole foods.
  • No artificial additives: No harmful preservatives like BHA or BHT are used.
  • Formulas tailored to different dog sizes and life stages.

Conclusion

Ultimately, Fromm stopped working with Chewy not due to product issues or consumer demand, but because they chose to prioritize their distribution ethics and support for independent pet retailers. While this may pose a small inconvenience for some buyers, many loyal consumers respect and support the decision. It's a unique case where a premium pet food company has stood by its founding principles in a rapidly changing retail environment.

Share on:

fromm

 chewy

 pet food

 fromm family foods

 chewy and fromm breakup

 chewy pet food brands

 independent pet retailers

 dog food

 premium dog food

 fromm distributor

 pet nutrition

 fromm dry dog food

 chewy acquisition

 petsmart acquisition

 pet business decision

 fromm gold

 dog diet

 fromm recall

 fromm gold review

 dog kibble

 quality control pet food

 salmon oil for dogs

 probiotics for dogs

 no artificial preservatives

 whole grain dog food

Recommended

SPCA of Texas Care Unleashed campaign promoting expanded animal services and new Stephens Greth Foundation Campus

SPCA of Texas Launches Landmark Care Unleashed Campaign for Expanded Animal Services

Read the article

Law enforcement investigating animal cruelty case in Waterbury, Connecticut

Animal Cruelty in Connecticut: Two Arrested in Waterbury Following Discovery of Deceased Animals

Read the article

Happy dog waiting for adoption at Orange County Animal Services during fall promotion

Orange County Animal Services Announces Special Fall Adoption Fee Reduction

Read the article

Today is the perfect time to get your

Pet Health Report

Upload a photo of your pet to receive instant health and care insights.

report_card