Meet Bullseye: The Iconic Target Dog
The friendly face of the Target Corporation isn’t a celebrity or corporate executive—it’s a lovable dog named Bullseye. Recognized instantly by the red logo around one eye, Bullseye is much more than just a mascot; he represents brand identity, marketing savvy, and consumer trust.
What Breed Is the Target Dog?
The dog featured in Target’s advertising campaigns is a
Bull Terrier—a playful, muscular breed with a distinctive egg-shaped head and strong stature. Known for their exuberant energy and loyalty, Bull Terriers have become synonymous with Target’s fun and accessible brand image.
Why a Bull Terrier?
Target Corporation chose a Bull Terrier because of the breed’s unique look and friendly demeanor. These dogs are:
- Affectionate and friendly towards people
- Energetic and playful, mirroring the upbeat image of the brand
- Distinctive in appearance, especially when decorated with the red bullseye logo
The History of Bullseye
The original Bullseye became the face of Target in 1999. Since then, a series of Bull Terriers have played the role in various marketing campaigns. In fact, several dogs have portrayed Bullseye over the years, but all undergo the same rigorous training to maintain the cheerful, calm, and camera-ready persona that consumers expect.
Distinctive Look & Makeup
Bullseye's signature feature is the red bullseye painted around the left eye. This is created with
safe, non-toxic vegetable-based paint. Animal welfare groups have been assured that the branding is harmless and that the dogs used are well-treated.
Training and Care
All Bullseye dogs are trained to be comfortable on sets, around lights, and with lots of human attention. They are handled by professional trainers and receive top-tier veterinary care and grooming to ensure their health and happiness. Care includes:
- Regular vet checks and grooming
- Controlled diets for optimum appearance and energy
- Training in basic obedience and advanced cues for filming
Bullseye in Pop Culture
Bullseye has become a staple in the realm of branded mascots, akin to Ronald McDonald or the GEICO Gecko. The dog has appeared in:
- Print ads
- Television commercials
- In-store signage
- Merchandise such as plush toys
Bullseye even attends Target’s red carpet events and is photographed with celebrities and executives—further cementing his status as a pop figure.
The Impact of Bullseye on Target’s Brand
Having a recognizable mascot increases consumer loyalty and brand recall. According to marketing analysts, Bullseye contributes to:
- Stronger brand association with friendliness and fun
- Increased emotional connection toward the brand
- Memorability among both children and adults
Is Bullseye a Real Dog?
Yes, Bullseye is a real, living dog—several, in fact, over the years. All dogs playing Bullseye share physical traits and are trained to behave similarly to maintain brand consistency. These dogs live full, healthy lives in the care of professional trainers between appearances.
How Can You See Bullseye?
You may spot Bullseye during major Target campaigns, especially around the holiday season, in commercials, or featured during store openings and sponsored events. He also sometimes makes public appearances at promotional and charity events.
Could Your Dog Be the Next Bullseye?
While Bullseye is currently portrayed by a select group of professionally trained Bull Terriers, pet owners are often curious about what it takes for a dog to become a mascot. Here’s what’s typically required:
- Purebred Bull Terrier lineage
- Exceptional temperament
- Training for calmness under pressure and responsiveness to cues
Though this career isn’t suited to most household pets, it highlights the importance of training and wellbeing in animal promotion roles.
Conclusion
The Target dog, Bullseye, is a
Bull Terrier with a sharp look and a charming presence. More than just a marketing gimmick, Bullseye is a trusted symbol of the company’s commitment to a friendly shopping experience. Behind that red eye is a lot of training, affection, and branding genius that continues to resonate with millions of consumers across the U.S.
