A Clean Safety Record Since Launch
One of the most remarkable aspects of Crave cat food is its spotless recall history. Since its introduction to the market in 2017, there have been no documented recalls of any Crave cat food products. This achievement is particularly noteworthy in an industry where recalls are not uncommon, even among premium brands.
Mars Petcare, Crave's parent company, maintains strict quality control protocols at their U.S.-based manufacturing facilities, including regular batch testing and thorough supplier audits. This commitment to safety has contributed to their consistent track record.
Manufacturing Standards and Quality Control
Crave's manufacturing process emphasizes safety at every step:
- Regular ingredient testing before production
- Batch monitoring during manufacturing
- Final product quality checks
- Strict supplier verification protocols
- Local ingredient sourcing when possible
The brand's manufacturing facilities are located in the United States, with ingredient sourcing prioritizing suppliers close to their production plants. This localized approach allows for better oversight and quality control throughout the supply chain.
Ingredient Quality and Nutritional Safety
Crave's commitment to safety extends to their ingredient selection and nutritional formulation:
- Real meat as the primary ingredient
- High protein content (40% or higher)
- No artificial preservatives, colors, or flavors
- Grain-free formulations
- Essential nutrients including taurine
- No corn, wheat, or soy
Addressing Common Safety Concerns
While Crave maintains a clean recall record, some consumers have reported isolated quality issues, particularly regarding wet food packaging. The most notable concern involves occasional greenish discoloration in wet food products, which Mars attributes to air infiltration during the sealing process. While this hasn't led to any safety incidents or recalls, it highlights the importance of proper storage and handling.
Safety Monitoring and Reporting
Crave maintains several safety measures to ensure ongoing product quality:
- Regular third-party testing
- Consumer feedback monitoring
- Transparent communication channels
- Prompt investigation of any reported issues
- Compliance with FDA and AAFCO guidelines
Frequently Asked Questions
Has Crave cat food ever been recalled for safety or contamination issues?
No, Crave cat food has never been subject to a recall since its launch in 2017. The brand maintains a clean safety record through strict quality control measures and manufacturing standards.
What are the main ingredients in Crave cat food, and how do they support a cat's natural diet?
Crave cat food primarily features real meat (such as chicken or salmon) as the first ingredient, followed by meat meals. These protein-rich ingredients support cats' natural carnivorous dietary needs, with protein levels typically around 40% or higher.
Are there any concerns about the plant-based proteins used in Crave cat food?
While Crave does include plant-based proteins like pea protein and split peas, some experts express concern about their use as protein boosters. These ingredients are less biologically available to cats compared to animal proteins, though they haven't been linked to safety issues.
How does Crave cat food's grain-free formula affect cats with food sensitivities or allergies?
The grain-free formulation can benefit cats with grain sensitivities or allergies. The absence of common allergens like corn, wheat, and soy makes it suitable for cats with specific dietary restrictions.
What should I do if I notice discoloration or packaging issues in Crave wet cat food?
If you notice any discoloration or packaging issues, document the problem with photos and contact Mars Petcare's customer service immediately. While the reported greenish discoloration hasn't been linked to safety issues, it's better to err on the side of caution and report any concerns.
With its consistent safety record and commitment to quality, Crave cat food demonstrates a strong dedication to pet food safety. While no product is entirely without occasional quality concerns, the brand's clean recall history and transparent manufacturing practices provide pet owners with confidence in their choice of cat food.
